Pre-Order Keep it Zesty

"By sharing his food, Edy shares every beautiful part of himself, and it just may change your life, too.” -Dan Pelosi, New York Times bestselling author of Let’s Eat

From the beloved chef and owner of Edy’s Grocer, a deeply personal celebration of Lebanese flavors adopted for the modern home cook.

Born in a small fishing village in Lebanon, Edy Massih grew up eating and cooking alongside his Teitas (grandmothers), Odette and Jacquo, who taught him the secrets to preparing delicious Lebanese food, including how to roll labneh balls and bind homemade kibbeh by hand. When Edy moved to the United States with his family at age ten, cooking soon became his solace, and from eighteen onward, Edy steadily built his career as a chef and caterer, specializing in these dishes and many others from his native land. Then, Covid-19 struck, and as with many culinary workers, the pandemic nearly derailed his dreams. But when his adopted Teita Maria decided to retire ownership of her beloved neighborhood deli, Edy knew what he had to do. In only a few short months, the new sign, Edy’s Grocer, went up, and the Lemony Corner of Brooklyn was born.

In Keep It Zesty, Edy shares his personal story as well as more than 115 easy-to-follow recipes for some of his favorite dishes—traditional Lebanese fare with a modern twist. Infused with the zest and positivity he brings to everyday life, Keep It Zesty offers everything adventurous home cooks need to whip up delicious weeknight meals and entertain friends. Edy shows you how to build your own Brown Paper Board (the supersize charcuterie board of your dreams), alongside recipes for mouthwatering starters such as Orangey Date Carrot Dip and Spicy Fig Jam; showstopping breakfasts such as Rosewater Raspberry Dutch Baby and Tomato Halloumi Skillet; Za’atar Chicken Thighs and Everything Sumac Salmon with Sweetie Tahini Eggplant; Pistachio-Crusted Lamb Chops and Shawarma Chicken Taco Night to wow even the most demanding guests; and sweets and drinks, from Pistachio Halva Rice Krispies to Jallab Rosey Iced Tea. Plus, you’ll find easy tips and tricks from a one-man catering (and grocer-owning) powerhouse.

In addition to his amazing dishes, Edy includes helpful recipe charts for easy customization—accompanied by odes to Middle Eastern pantry staples, more than 100 truly stunning photographs of food and lovingly preserved family pictures, and heartwarming essays dedicated to the women who shaped him along the way.

Delightful, accessible, bursting with flavor, and full of the joy of life, this rich cookbook introduces a rising young culinary star and inspires home cooks everywhere to keep it zesty!

 

About the Author

Edy Massih is a chef, a caterer, and the owner of Edy’s Grocer in Greenpoint, Brooklyn. Born in Anfeh, Lebanon, he moved at the age of ten to Boston with his family. In 2016, he graduated from the Culinary Institute of America and started a successful catering business, which soon became well known for its signature Brown Paper Boards. In August 2020, Edy opened his first storefront, Edy’s Grocer, which quickly turned into a neighborhood staple and gathering place, serving great food and hosting various pop-ups, cookbook clubs, and dinner parties. Edy hopes to inspire others with his modern twist on the Lebanese flavors that captivated him as a child.

 

Sign/Personalization Details

  • If you would like your book personalized, you must pre-order by May 9, 2024. Orders after that will be signed but may not be personalized.

  • Please note the personalization request in the comments box. If you do not indicate anything in the comments box, Edy will sign your book, but there will be no personalization. 

  • Personalizations are at Edy’s discretion.

Keep It Zesty: A Celebration of Lebanese Flavors & Culture from Edy's Grocer By Edy Massih Cover Image
$39.99
ISBN: 9780063280908
Availability: In stock at Brooklyn or Jersey City -- click for more details
Published: Harper - May 21st, 2024

A Most Anticipated Cookbook of 2024 by Food Network and Epicurious

"By sharing his food, Edy shares every beautiful part of himself, and it just may change your life, too.” -Dan Pelosi, New York Times bestselling author of Let’s Eat